This article was nominated for deletion on 21 January 2018. The result of the discussion was SNOW keep.
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– The tournament name was ECB 40, as per the article being listed there. Clydesdale and Yorkshire Bank were just sponsor names, which don't need to be used, as per WP:NOTADVERTISING. This is the same as how all t20 Blast (formerly Twenty20 Cup) season articles use the non sponsored name, and is also what we do for most other cricket season articles when a common, non-sponsored name exists. Joseph2302 (talk) 10:04, 27 March 2023 (UTC) — Relisting. ((ping|ClydeFranklin)) (t/c) 17:25, 3 April 2023 (UTC)[reply]
OpposeWP:NOTADVERTISING doesn't actually cover this in the slightest, and "ECB 40" was never used other than a few articles during its formation, and so is not at all a WP:COMMONNAME. WP:CRITERIA tells us to aim for:
I tend to think we're better off sticking with what we have unless we can show a widespread use of the name. Each of those could be, however, helpful redirects. The naming of one-day tournaments has been linked with sponsors since they started pretty much. It'd difficult to get around these. Blue Square Thing (talk) 18:49, 11 April 2023 (UTC)[reply]
Oppose per Harrias. Normally I am dead against sponsorship names, but mostly around grounds and tournaments like the County Championship. However, here an exception can be made per WP:COMMONNAME and it aligns with the other English one-day tournament from 1963 to present: Gillette Cup, NatWest Trophy, C&G Trophy etc. StickyWicket (talk) 18:55, 11 April 2023 (UTC)[reply]