The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.
KeepDomio is a great company. When compared to many other pages, the domio page has more sources. Pls don't delete. — Preceding unsigned comment added by DomioRep (talk • contribs) 18:06, 9 November 2019 (UTC)[reply]
Executives, employees and local partners of a highly valued tech startup that’s quickly expanding its nationwide platform of apartment-style vacation rentals have been operating short-term rentals illegally in Nashville, according to Metro officials.
New York-based Domio, founded in 2016, buys and leases homes around the country to rent to groups of vacationers as "apartment hotels."
But, in Nashville, the company's pattern of claiming permanent residency to get short-term rental permits — with little indication they live in the area at all — reflects a growing issue in the booming short-term rental market.
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Domio both competes and partners with major short-term rental platforms like Airbnb and Vrbo. The venture has attracted more than $65 million in investment. It has rentals in more than a dozen cities around the country, including New York, Chicago and Boston, and recently announced its expansion into South Florida.
But since last year, Nashville officials have repeatedly issued injunctions against properties owned and leased by Domio, including several belonging to company executives.
A Tennessean review of Domio-listed properties in Nashville found several more rentals with owner-occupied permits owned by people with home addresses in other cities and states on their permits and deeds.
Domio, a three-year-old startup based in New York City, is one of several ventures seeking a foothold in the massive global short-term rental industry led by Airbnb, Vrbo and HomeAway, among others.
The tech-hospitality platform offers apartment-style vacation rentals with curated amenities, similar to competing startups Lyric, Sonder, Stay Alfred and Vacasa.
It buys and leases homes, condominiums and apartment buildings specifically for large groups of travelers, like bachelor parties, in more than 14 U.S. markets including Nashville, New Orleans, Boston, San Diego, Austin and Charlotte.
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The firm has raised more than $65 million in financing, including $50 million from Upper90 venture capital investment company. Other major investors include Tribeca Venture Partners and SoftBank Capital NY.
The latest player in this rapidly developing market is New York City-based Domio, which is evolving beyond its successful single unit properties across the country to turn to multi-unit “apart-hotels” — a hybrid between an apartment and a hotel that is “asset-light,” meaning it offers a hotel-like experience without the costly infrastructure that a traditional hotel requires.
The company announced a big boost in its plans this week as private equity firm Upper90 recently ponied up $50 million into a joint venture to launch as many as 25 apart-hotels across the United States in coming years. Unlike most traditional hotels, which are franchised out to owner-operators or hotelier management firms, Domio intends to control the experience from end to end. That means that Domio will enter long-term leases with developers and then brand, furnish and operate the properties.
Domio already has a good thing going with its single unit properties — the company has served more than 60,000 guests since it was founded in 2016 — but this new initiative is intended to target the growing group travel market. Rather than just targeting groups on its original site, Domio intends to focus on those traveling with friends or family, offering more spacious (two to four bedrooms) accommodations at a significant discount from equitable properties at traditional hotels.
Launched in 2016, the company is led by co-founders Adrian Lam (a Forbes 30 Under 30 honoree in 2019) and Jay Roberts
Where to find it: 11 cities including New Orleans, San Diego, and Miami
Who it’s best for: Hotel regulars who want to dip their toe into the rental water
How many rooms: Up to four bedrooms
What it’s like: Unlike most of the other companies on this list, Domio has both full floors in new apartment buildings and entire buildings built specifically for its guests. In a city like New Orleans, you'll find both an "aparthotel" and floors of rooms scattered throughout various neighborhoods, all done in the same graphic design style (all of the wall art is shoppable on Society 6) and customer service is handled via text. You’ll get what are by now standards like toiletries, a fully equipped kitchen, free Wi-Fi, and more—but you’ll also get discounted Lyft rides, the option to book in-room massages, and free snacks (like what you’d expect from a hotel mini-bar). If you don’t really want to see locals, this is where to go.
The new private equity firm Upper90 is putting $50 million into a joint venture with hospitality company Domio Inc. as more investment dollars flow to tech-driven travel startups.
The companies, both based in New York, plan to roll out as many as 25 apartment-style hotels across the U.S. over the next few years. They’ll enter into long-term leases with developers, then brand, furnish and operate the properties, ultimately offering short-term leases aimed at travel groups. They’re offering a “high-end, hotel-like experience with the cost benefits that the sharing economy provides” and the consistency of a single operator rather than “properties from millions of different owners,” according to a statement.
Domio, a two-year-old, New York-based outfit, thinks there’s a third way: apartment hotels, or “apart hotels,” as the company is calling them.
The idea is to build a brand that travelers recognize as upscale yet affordable, more tech friendly than boutique hotels and features plenty of square footage, which it expects will appeal to both families as well as companies that send teams of employees to cities and want to do it more economically.
Domio has a host of competitors, if you’ll forgive the pun. Marriott International earlier this year introduced a branded home-sharing business called Tribute Portfolio Homes wherein it says it vets, outfits and maintains to hotel standards homes of its choosing. And Marriott is among a growing number of hotels to recognize that customers who stay in a hotel for a business trip or a family vacation might prefer a multi-bedroom apartment with hotel-like amenities.
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Whether Domio can stand out from competitors remains to be seen, but investors are happy to provide it the financing to try
Fresh off a $12 million Series A round of funding, hospitality start-up Domio is looking to make a splash in the alternative accommodations space.
Launched in 2016 by Jay Roberts and Adrian Lam, Domio is a professional management company that leases apartments and homes from property owners and turns them into short-term rentals, listing them on platforms such as Airbnb.
The company, which has properties in Austin, Boston, San Diego, New Orleans, Honolulu, Nashville and Chicago, handles everything from furnishings to building maintenance to housekeeping and also offers a 24/7 guest concierge service.
The article includes quotes from people affiliated with Domio.
Housed in a former factory, Domio Baronne is a six-story, 50-room hotel in the Crescent City’s warehouse district, the part of the Central Business District between the French Quarter and the Garden District that’s currently being rehabbed back to vibrancy with condos and boutique businesses.
Domio, a nascent company that styles itself “a technology platform focused on travel,” began by offering vacation apartment rentals. Co-founder Jay Roberts, a former investment banker, told me that he AirBnB-ed a spare bedroom in his Brooklyn apartment three years ago, and then just kept going; Domio now offers apartment rentals in seven cities. Domio Baronne is the company’s first full-scale apartment/hotel, and if the eight versions on the drawing boards in other cities turn out as nice, this is likely what hotels of the future will be.
If you took the AirBnB concept and built a hotel out of it, this is what it would look like: studios and one- and two-bedroom apartments, with maid service. If you don’t care about having a bar or a restaurant in your hotel (and who cares about that in New Orleans, where you can throw a rock in any direction and hit a restaurant or a bar?), this is for you. If you’re traveling with a family or a small group, this is for you. And it’s not pricey.
I reviewed the article and do not consider it promotional. The article's wording is neutral throughout. The article even includes a subsection titled "Controversy, Illegal Permits and Lawsuits" that has this content:
Controversy, Illegal Permits and Lawsuits
Domio has come under scrutiny for their business practices in Boston, San Diego, Nashville and other cities. In Boston, Domio set up a fake Airbnb host named "Anthony" and rented out 88 units under the pseudonym.[1] In Nashville, co-founder and COO Adrian Lam received a court order from the Davidson County Circuit Court in June 2019 to stop renting out his North Nashville condominium, however, Lam was allowed to continue renting out another short-term rental property in East Nashville that doesn’t require him to live there to rent it out. Other Domio employees who have been served with lawsuits over fraudulent permits for homes owned in their name include data scientist Hengyi “Harry” Zhu, revenue manager Juan Miguel Rivera Pecunia and marketing director Umer Usman.[2][3]
^"Get Access". The Tennessean. Retrieved 2019-09-23.
This is very negative material about Domio. Although the article was edited by editors with a conflict of interest, it is also clear that editors without a conflict of interest have also edited it to added sourced negative material to make the article balanced.
Strong Keep. company is notable as per views expressed by user: "Curnard" above. Press releases cited are rich enough.Joebrk90 (talk) 03:48, 11 November 2019 (UTC)[reply]
The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.