The result was delete. The consensus is for delete, and that is supported by our guidelines on companies - WP:COMPANY. As mentioned, the coverage of this company has not been significant. The point brought up about media coverage on the company's own website is dealt with in WP:NOT#NEWS. Essentially, we are looking for reliable evidence of notability rater than news coverage. SilkTork *YES! 11:39, 5 March 2010 (UTC)[reply]
I am skeptical as to the notability of this online jewelry retail store. The only references, outside of business directories, are short mentions or vignettes in articles which are not about the B2C Jewels, but rather about online retailing in general. Psychonaut (talk) 14:15, 24 February 2010 (UTC)[reply]