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As I wrote in my edit summary, I've removed this new content twice now because they are individual studies (primary sources), the summary is poor bordering on original research, and any addition of customer satisfaction research needs a broader context as the inclusion fits poorly into the "Other types" section. --Ronz (talk) 03:47, 13 April 2015 (UTC)
I've removed this from the Other types section. As far as I can tell, it doesn't belong there, just documenting that the promotion of M&A activity results in more interest in the companies involved. Moeller, Scott; Faelten, Anna; Whitchelo, Philip. "Which M&A Activities Drive the Most Shareholder Value". Transaction Advisors. ISSN 2329-9134. --Ronz (talk) 15:14, 15 April 2015 (UTC)