The Delicious One, otherwise known as TDO for short, is the mascot of Wienerschnitzel. He is an anthropomorphic chili dog. Almost everybody wants to eat the Delicious One due to him being a hot dog; his famous trademark is when he runs off screaming.[1]

History

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In 1997, Creative Director Courtney Betley and Senior Art Director Julia Cadar set out to create the World's Most Wanted Wiener for Wienerschnitzel, with TDO coming to mind. The character of The Delicious One (or TDO) began as a Claymation character, created and voiced by Luke Thomas and developed by Loose Moose in London (who was beginning work in the United States) in 1999. This early version of TDO had misread every situation; somewhat naive, TDO thought everyone always wanted him around due to his delightful personality and charm, only to quickly discover in almost every situation that they wanted to him for more nefarious reasons (i.e. they wanted to eat him). He was constantly on the run, trying to escape the clutches of hungry people.[2]

Shortly after TDO's fame, Wienerschnitzel released antennas with TDO holding a small, yellow box with a scared expression. There are alternate versions of this antenna (one with TDO wearing an Uncle Sam hat). TDO was last featured in the advertisements in 2008.

In 2011, Wienerschnitzel released antennas called the Golden Wienie.[3]

In January 2014, following public demand, Wienerschnitzel re-introduced TDO in a 2D-animated version, with Justin Roiland taking over from Luke Thomas. TDO has only been in this animated form or as a costume. Some Wienerschnitzel fans have made petitions demanding his return in CGI capacity and Thomas' reprisal.

Television advertisements

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In the commercials featuring the Delicious One, the Wienerschnitzel slogan "The World's Most Wanted Wiener" (which is also one of the alternative names for the Delicious One) is used. This is an outdated slogan, and the only time it is used now is in those commercials. Here are the commercials with the Delicious One:

Trivia

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References

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  1. 1.0 1.1 'The Delicious One' speaks in new TV spots for Wienerschnitzel
  2. The Delicious One's Comeback: How Amusement Park Made the Wienerschnitzel Icon's Return Worth Relishing
  3. Wienerschnitzel celebrating golden anniversary with the Golden Wienie
  4. "Wienerschnitzel's The Delicious One Spots an Imposter in New TV Ad". Business Wire. February 27, 2003. Archived from the original on June 10, 2015.
  5. HighBeam[permanent dead link]
  6. The Delicious One on Twitter