- 1954 Christopher Chataway
- 1955 Gordon Pirie
- 1956 Jim Laker
- 1957 Dai Rees
- 1958 Ian Black
- 1959 John Surtees
- 1960 David Broome
- 1961 Stirling Moss
- 1962 Anita Lonsbrough
- 1963 Dorothy Hyman
- 1964 Mary Rand
- 1965 Tom Simpson
- 1966 Bobby Moore
- 1967 Henry Cooper
- 1968 David Hemery
- 1969 Ann Jones
- 1970 Henry Cooper
- 1971 HRH The Princess Anne
- 1972 Mary Peters
- 1973 Jackie Stewart
- 1974 Brendan Foster
- 1975 David Steele
- 1976 John Curry
- 1977 Virginia Wade
- 1978 Steve Ovett
- 1979 Sebastian Coe
- 1980 Robin Cousins
- 1981 Ian Botham
- 1982 Daley Thompson
- 1983 Steve Cram
- 1984 Torvill an Dean (Jayne Torvill & Christopher Dean)
- 1985 Barry McGuigan
- 1986 Nigel Mansell
- 1987 Fatima Whitbread
- 1988 Steve Davis
- 1989 Nick Faldo
- 1990 Paul Gascoigne
- 1991 Liz McColgan
- 1992 Nigel Mansell
- 1993 Linford Christie
- 1994 Damon Hill
- 1995 Jonathan Edwards
- 1996 Damon Hill
- 1997 Greg Rusedski
- 1998 Michael Owen
- 1999 Lennox Lewis
- 2000 Steve Redgrave
- 2001 David Beckham
- 2002 Paula Radcliffe
- 2003 Jonny Wilkinson
- 2004 Kelly Holmes
- 2005 Andrew Flintoff
- 2006 Zara Phillips
- 2007 Joe Calzaghe
- 2008 Chris Hoy
- 2009 Ryan Giggs
- 2010 Tony McCoy
- 2011 Mark Cavendish
- 2012 Bradley Wiggins
- 2013 Andy Murray
- 2014 Lewis Hamilton
- 2015 Andy Murray
- 2016 Andy Murray
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