Please do not list any instances of Wikipedia being a product placement or a mere reference; for those, see Wikipedia in culture.

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References[edit]

  1. ^ Dr J. Craig Venter (December 4, 2007) [repeated on BBC World TV January 20, 2008]. "The Richard Dimbleby Lecture 2007: Dr J Craig Venter – A DNA-Driven World". BBC. Retrieved 2007-01-20. Wikipedia defines a disruptive technology or disruptive innovation as "a technological innovation, product, or service that eventually overturns the existing dominant technology or status quo product in the market."