The result was keep. (non-admin closure) Peter Karlsen (talk) 01:17, 30 October 2010 (UTC)[reply]
Appears to fail the WP:ORG and WP:PRODUCT guidelines. Though the brand may have been around since 1865 and can probably document its history of being bought and sold as a brand, there seems little evidence of significant impact. Searching Google News shows no relevant matches and general searching only shows press-release related material that does not provide adequate evidence of significant impact. The article has been around since 2008 and flagged for improvement for 18 months with no signs of sources being found to address the issue (previously reliant on answers.com as a source). I note that a previous edit comment refers to the brand as "ancient" and there may be an argument that current American brand names of over 140 years old should be considered automatically notable regardless of sources, though I would not consider that the case for brand names of, say, British origin. Raising for wider discussion for these reasons. Fæ (talk) 07:05, 23 October 2010 (UTC)[reply]