The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete. Consensus is sourcing exists but is insufficient for N:CORP Star Mississippi 15:35, 7 December 2022 (UTC)[reply]

Airsynergy[edit]

Airsynergy (edit | talk | history | protect | delete | links | watch | logs | views) – (View log | edits since nomination)
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The included link to company website is dead and a search within reasonable means does not show any sources for the same Airsynergy company described in the article. It's likely the company has ceased to exist since the creation of the article. I don't foresee any objection to deletion but since there was an opposition to speedy deletion on the article previously (9 years ago) I'm creating an Article for Deletion discussion per the guidelines. Ayumi98 (talk) 18:22, 29 November 2022 (UTC)[reply]

  • Comment. Hiya. I'm presuming the "raw search urls" comment was referring to my own contribution above. It wasn't, as you appear to state, intended as a "trick" or "disengenous [sic]". (Which, in my dictionary FYI, gives "insincere" and "deceitful" as synonyms). And you would ideally avoid describing other AfD contributors (or their contributions) as "disingenuous". In any event, my intent, in linking the search results, was as a shorthand. And to show the breadth of results. (And, as such, could perhaps have been described as "lazy". But "disingenuous"? Seriously?).
Otherwise, in terms of the sources that are returned, in order to spell them out, in the:
All of which are reliable sources which deal with the subject as a primary topic and which (as much as any business news coverage can be) independent of the subject. And which chart the subject's formation, growth (at least in terms of funding) and demise. In a way that meets WP:ORGDEPTH. Otherwise, and to be clear, I'd have quite happily seen this article deleted as overtly promotional claptrap years ago. But the sources would appear to support notability. That is my sincerely (if grudgingly) held belief. Not disingenuously held or represented. As implied. Guliolopez (talk) 13:15, 2 December 2022 (UTC)[reply]
source review
    • Airsynergy inks new deal to sell wind turbines (Independent.ie, 2013) - this is trivial coverage of a product line launch based on "Airsynergy said", "chief executive Jim Smyth said", "Adrian Kelly, business development director for the company, said", "said Jim Smyth, chief executive officer", "he said", "Mr Smyth said", "Mr Kelly said", without an overview, description, commentary, survey, study, discussion, analysis, or evaluation of the product, company, or organization, so there is no WP:CORPDEPTH or WP:ORGIND - this article just repeats an announcement from people connected to the company.
    • Wind turbine maker appoints distributor (Independent.ie, 2014) - this is trivial coverage of an expansion, based on "Airsynergy said", "said Obelisk Networks managing director Padraig Brady" and a brief mention of a capital transaction, such as raised capital.
    • Airsynergy looks for funding ahead of plc status (Independent.ie, 2014) - this is trivial coverage of a a capital transaction, such as raised capital, based on "Airsynergy co-founder Adrian Kelly said", "Mr Kelly hopes", "Mr Kelly said", "Airsynergy intends" and a brief mention of a product line launch.
    • Airsynergy raises €4.5m in funding (Independent.ie, 2015) - this is trivial coverage of a a capital transaction, such as raised capital and includes a mention of "The Co Longford energy firm expects" hiring [...] of personnel and an expansion "chief executive Jim Smyth confirmed", as well as a mention of other hiring [...] of personnel and plans to "change its status to a plc" with a one-sentence explanation of what this would allow the company to do differently.
    • Airsynergy sets out to solves the riddle: how to get more energy for less (Independent.ie, 2016) - at first, this looks like an overview of the company, but by the third graf shifts to "The company says", "Airsynergy says", "says Smyth", general descriptions of expansions and possible expansions, funding and descriptions of personnel, and concludes with "The company says", "says Jim Smyth" and brief commentary from the writer.
    • Enrights take a breath of fresh Airsynergy (The Sunday Times, 2017) and Airsynergy powers up €3.2m for global push (The Sunday Times, 2019) - I am not able to fully access these articles, but the 2017 report includes "Through a series of audacious acquisitions and big contract wins, the private equity-backed company has ballooned in size and value", so it does not sound focused on Airsynergy or more than trivial coverage of a a capital transaction, such as raised capital, and the 2019 article begins with an announcement of "has raised fresh equity funding of €3.2m".
    • Airsynergy recruits Setanta CEO (Irish Times, 2012) is four grafs of trivial coverage of the hiring, promotion, or departure of personnel.
    • Morgan blows back into town with Airsynergy (Irish Times, 2013) is trivial coverage of the hiring, promotion, or departure of personnel, based on "Airsynergy, which reckons", "Morgan and Jim Smyth, Airsynergy's founder and chief executive, gave us a sneak preview", "they claim" and "It plans". It might as well be a press release.
    • Airsynergy completes €2million funding round (Irish Times, 2014) - this is trivial coverage of a a capital transaction, such as raised capital and the hiring, promotion, or departure of personnel, and based on "Airsynergy said", "Airsynergy said", "The company also announced", but does mention some awards, including one from the Irish Times.
    • Longford renewables company Airsynergy builds US presence (Irish Times, 2017) - this is brief trivial coverage of an expansion, based on "Gerry Butler, the company's chief executive, said".
    • Cleantech firm Airsynergy scoops major technology award (Irish Times, 2017) - this is a 7-graf article that begins with an announcement of the company winning the Renewable Energy Technology of the Year at the annual Energy Awards in London and then includes a brief overview of the product, expansion activities, and previous honors, without directly relying on statements by people connected with the company.
    • Award-winning clean-tech company to be wound down - this is trivial coverage of the closure of the business, based on "a spokesman said", "company secretary James Healy said", "Mr Healy said" and "[the directors] said".
    • Airsynergy to launch new sister brand and new products (RTE, 2015) - this is trivial coverage of a product line launch, based on "Airsynergy also said", "company also said" and "Airsynergy chief executive Jim Smyth said".
    • Airsynergy set to change corporate status (RTE, 2015) - this is trivial coverage of a capital transaction, such as raised capital based on "The company said" and "the company said".
From my view, this company was successful in obtaining promotional coverage, but does not appear to have received sufficient significant independent coverage to support notability per WP:NCORP and WP:PROMO, so the article should be deleted. Beccaynr (talk) 15:12, 2 December 2022 (UTC)[reply]


The majority of these new references are effectively NON-RS as they press-release driven, mostly funding news or interviews with the founder. Even the insolvency notice which must be printed in the local paper of record is useless as reference. The profile fails WP:SIRS. All of the comes from this dead company. User:Guliolopez The notability standards for a company were updated in 2018 to reflect the massive amount of paid editing that was occuring and are now know as WP:NCORP. They old WP:ORG and so on didn't have the weight to stop the reams of startup like this. They are much tighter in terms of what is acceptable. Content generated from startup like this stuff, is not acceptable references. They are all in one form or another press-releases from the company. When you see funding news, annoucements saying they expanding, or taking on a person, opening a new office, its all press-release and all non-rs. I hope that helps. scope_creepTalk 15:37, 2 December 2022 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.