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Company type | Public limited company |
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Industry | Jewelry |
Founded | 1924 |
Headquarters | Braunstone, England, UK |
Key people | Dennis Millard, (chairman) Brian Duffy, (CEO) |
Revenue | ![]() |
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Website | www www |
Watches of Switzerland is a British retailer of Swiss watches, with 16 stores in the United Kingdom.[2] The company headquarters is in Braunstone, England.[3] It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Watches of Switzerland was founded in Ludgate Hill in 1924.[4] During the late 1970s Theo Paphitis, the entrepreneur, worked as a sales assistant at the Bond Street Watches of Switzerland store in London.[5]
The business was acquired by Ratners in 1988[6] but then sold on to Asprey in the early 1990s.[7] The company was the subject of a management buyout from Asprey in 1998.[8][9] It was then acquired, along with Mappin & Webb, by Baugur Group in November 2005.[8] It was then bought by Landsbanki in 2009 before coming under the control of Apollo Global Management in 2013.[4] The company was briefly known as Aurum Holdings before re-branding itself as Watches of Switzerland in advance of an initial public offering on the London Stock Exchange in May 2019.[4]