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Groupe Valentine Inc.
Company typeWholly owned subsidiary
IndustryRestaurants
Founded1979
Saint-Hyacinthe, Quebec
FounderJean-Pierre Robin
Headquarters
Saint-Hyacinthe, Quebec
(95 locations)
Key people
Jean-Pierre Robin, President
ProductsFast food
Revenue$29 million[1]
ParentMTY Food Group
(2010–present)
Websitevalentine.ca

Valentine is a Canadian chain of over 100 privately owned restaurant franchises operating in the province of Quebec, Canada.

History

A Valentine location at an office building in Quebec City.

The first restaurant opened in 1979 in Saint-Hyacinthe, Quebec. A few years later, its founder, Jean-Pierre Robin, opened a second restaurant in Saint-Hyacinthe in order to meet the demand for its "famous hot-dogs". Soon after, Robin's brother, Daniel, joined him, convinced of the potential of the company. The chain's success increases and becomes a turning point: the brothers opt for franchising as the company's mode of functioning for its future restaurants. As time passes, more franchises are bought and restaurants open throughout Quebec.[2]

During the 1990s, the chain underwent a major renewal plan in which the restaurants' design changed along with the company's colours.

In September 2010 it became a subsidiary of MTY Food Group which purchased the brand rights for $9.3 million.[3]

Fare

The company's fare is typical Canadian fast food, such as burgers, fries, sandwiches and poutine.[4]

The company employs humor in its advertising.[5] It offers an app that records footsteps. After 10,000 steps, the user is eligible for a poutine.[6]

Controversy

In January 2015, a Quebec woman says she lost her fast-food job at Valentine after management publicly humiliated her for speaking English to another employee. [7]

See also

References

  1. ^ "MTY to Acquire 95-Unit Groupe Valentine". 2010-08-17.
  2. ^ https://web.archive.org/web/20121027000300/http://valentine.ca:80/decouvrez-valentine/notre-histoire/
  3. ^ MTY Food Group tightens grip on Quebec with Groupe Valentine purchase August 16, 2010
  4. ^ https://www.valentine.ca/en/menu/hot-dogs/
  5. ^ "Sausages "raised freely" at Valentine's" (in French). Infopresse. March 30, 2017. Retrieved 6 November 2017.
  6. ^ HALLÉ, Shanny (March 10, 2017). "Walk 10,000 steps for a poutine!" (in French). Le Journal de Quebec. Retrieved 6 November 2017.
  7. ^ [1]

External links


MTY Food Group
Categories