The Voice

History
Founded	June 1984 (In Denmark) by Otto Reedtz-Thott and Klaus Riskær Pedersen
Coverage
Availability	Denmark Bulgaria

The Voice is a European radio station operating in Denmark and Bulgaria. It was available until 2012 in Finland and in Sweden until broadcasts stopped online early 2020. The Nordic radio stations were owned by Bauer Media Group, and the Bulgarian station was owned by A.E. Best Success Services Bulgaria EOOD until 2022 since then it is owned by Nova Radio Group. The format consists mostly of new Pop songs, real life events and concerts like the local Coca Cola The Voice Happy Energy Tour. The target audience of the listeners is 15 to 25 years old. Income is generated by commercials. The station was founded in Denmark as a local radio in the Copenhagen area.

Important dates

• 8 June 1984 (12:00 pm) - The first The Voice station goes on air in Copenhagen, Denmark
• 1 April 2004 - The Voice goes on air in and replaces Radio City in Stockholm, Sweden
• 17 August 2004 - The Danish version of the TV-channel The Voice TV begins
• 12 November 2004 The Finnish version of TV-channel The Voice TV begins
• 17 December 2004 - The Swedish version of the TV-channel The Voice begins
• 2005 - The Voice Radio launches in Norway
• 2006 - The Voice Bulgaria launches
• 2007 - The Voice Radio launches in Finland
• 30 September 2008 - The Voice TV was closed in Sweden
• 10 November 2011 - ProSiebenSat.1 sells the Bulgarian division to A.E. Best Success Services Bulgaria EOOD.^[1]
• 1 September 2012 - The Voice TV was closed in Finland and replaced by Kutonen
• 14 December 2012 - Discovery Communications buys the SBS Nordic operations from ProSiebenSat.1 Group.^[2]
• 31 December 2012 - The Voice TV was closed in Denmark and replaced by 7'eren
• 2012 - The Voice TV was closed in Norway
• April 2015 - Discovery sells SBS Discovery Radio to Bauer Media Group.^[3]
• October 2015 - The Voice radio was closed in Norway and replaced by Kiss
• 29 April 2016 - In Sweden, The Voice radio was replaced by Kiss on FM, but remained as an online-only radio station.
• 2020 - The Voice stops broadcasting online in Sweden
• 2022 - Radio and TV The Voice Bulgaria were sold to Nova Broadcasting Group and the studio and the moderators were completely changed.

Availability

Denmark

The station is available nationwide on DAB radio and online, and on FM radio on the following frequencies:

Sweden

The Voice was available nationwide as an online radio station it is now defunct since early 2020.