Jinx Falkenburg on the cover of McCall's magazine

Swift Home Service Club was one of the first TV daytime shows, hosted by Tex McCrary and Jinx Falkenburg, which launched on NBC Television in 1947 at 1pm ET weekdays as a daytime television show, featuring homemaker tips and interviews. This show started shortly after a previous show hosted by McCrary and Falkenburg, Bristol-Myers Tele-Varieties which debuted on the NBC network on January 5, 1947.

This show has one of the oldest live television episodes preserved, with a kinescope of a 1947 transmission in the collection of the Library of Congress. This program is also credited as one of the first television programs with a sustaining sponsor: Swift and Company, the meat and food products company. The series lasted only one season.

References

According to Library of Congress and concurrent press sources, the program debuted in May 1947 at 1pm ET. There is a 3-minute segment of a live broadcast captured on early kinescope in the Library of Congress archives as part of the Hubert Chain collection from October 31, 1947, one of the earliest surviving recordings of live television. This program, one of several concurrent programs on NBC (telecast from NYC's WNBT-TV) hosted by Tex and Jinx, may be the first NBC network daytime show (shown in two markets originally).