This article was nominated for deletion on 4 September 2014 (UTC). The result of the discussion was merge to Amplify (distributor). |
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This page should not be speedily deleted because... The person who has nominated this article for deletion has given the reason on my talk page: "...because it seems to be inappropriate for a variety of reasons." I will investigate further to see if the user has posted something more substantive. The ContentBridge article is about a well positioned company with an innovative product and well received product. The article is well references and the firm is notable and serves globally recognized customers. Additionally, the proprietary software behind the product was created as a direct result of the personnel's industry experience. Thus, the personnel are the backbone of ContentBridge. 009o9 (talk) 17:37, 1 September 2014 (UTC)
I suggest the nominating editor might consider reading, WP:LACK and WP:DLS.009o9 (talk) 17:47, 1 September 2014 (UTC)
Article does not meet WP:G11, within the List of criteria, which states: "Pages that are exclusively promotional, and would need to be fundamentally rewritten to become encyclopedic." The article is a well referenced compilation of documented facts. There are no promotional passages, nor would the article need to be re-written to find consensus on any specific concerns should one be named.
Notability: Even as a provider in a not so glamorous area of the entertainment industry, ContentBridge has three articles where the software and company name are in the title, the Variety Magazine article is primarily about ContentBridge and the market void that the software fills. There are a few other articles (industry specific) where ContentBridge personnel are invited to speak as content-experts using their titles with ContentBridge as a credential.
Additionally WP:G11, within the List of criteria also states: "Note: An article about a company or a product which describes its subject from a neutral point of view does not qualify for this criterion." The article describes the subject from a neutral point of view and is therefore not eligible for WP:G11 speedy deletion.
Article does not meet WP:A7, within the List of criteria which states: "This criterion applies only to articles about web content and to articles about people, organizations, and individual animals themselves, not to articles about their books, albums, software, or other creative works." (emphasis mine) ContentBridge is software, without the ContentBridge software there would be no organization. The first line of the ContentBridge article states: "ContentBridge is a Digital Rights Management (DRM) and Supply Chain Management (SCM) system for the Entertainment industry." Both DRM and SCM systems in the 21st Century are generally understood to be software and the terms Software as a service and Application Program Interface mentioned later in the article always indicates software. Thus, the article does not meet WP:A7 criteria for speedy deletion. Thank you 009o9 (talk) 11:16, 2 September 2014 (UTC)
You've made a couple of guesses, but let me explain why the decision to create a ContentBridge article was made.
The largest content providers in the world are already direct customers of ContentBridge for rights/content management and some also happen to be GoDigital customers for VOD also. Due to the fact that ContentBridge is already doing business with all of the major players in the market, WP:PROMOTIONAL is really not an issue here. ContentBridge, GoDigital and GoDitigal Media Group are completely separate entities, Peterson is also the CEO of GoDitigal Media Group, there is no attempt to "inherit" anything, but it is important to clarify this distinction.
I guess we are not seeing the Variety interview in the same light, the way I read it is that Mr. Peterson was approached for the quote because he is the CEO of ContentBridge, a major player in the industry. In the 2014 Billboard Magazine article he is misidentified as the CEO of GoDigital (a position he handed off in 2010), and he is again speaking to the rights/content management issue (i.e., ContentBridge), but because his position is misidentified, I have not offered it toward notability over what is basically little more than a typo.
Without contacting a knowledgeable representatives of a firm, how does a journalist gain information about interesting companies and their products? I don't ever recall reading a quote like: Google says, "xzy is good for abc." Quotes are (almost) always attributed to representative personnel. Regards, 009o9 (talk) 07:29, 4 September 2014 (UTC)
If you are looking for a reference where ContentBridge is exclusively discussed, that would be on the This Week in Startups interview. This Week in Startups ranks a #5 on Google PageRank and is Alexa #44,312 in the US and 105,187 in the world. Jason Calacanis declared the "pitch" and product a winner back in 2010. 009o9 (talk) 07:58, 4 September 2014 (UTC)
I've made some changes to the article to address the suggestion of "clunkiness" -- part of the problem may have been not enough verbiage about my effort to disclose that GoDigital and ContentBridge are parented by the same incubator group, but are now completely separate entities. An understanding of parental relationships are generally very welcome information in business circles. I broke up some sentences, moved the keynote speech to support the Overview section and removed a few descriptive words.009o9 (talk) 15:37, 3 September 2014 (UTC)
Concerning the existing template:advert on ContentBridge
I try to consider myself as an ego-less writer, so I'm probably not the one to judge concerning writing style, but I can't find a passage in the article that is not simply descriptive and backed up with a reference. The name of the company is ContentBridge, the name of the software is also ContentBridge, do I need to split the article? One article for the software and another for the organization? Or would it be okay to describe both in this single article?
Any thoughts? 009o9 (talk) 20:20, 3 September 2014 (UTC)
Concerning the existing template:notability on ContentBridge
Here again, I'm not finding anything non-conforming with the article in either Wikipedia:Notability_(organizations_and_companies), nor Wikipedia:Notability sans the determination as to which portion(s) of the text is leading someone to think the article is "like" an advertisement.
ContentBridge is already well established and provides services for the largest content providers in the world (YouTube, iTunes, Hulu, NetFlix, Comcast etc.) -- who would they be trying to advertise to? IMHO, I believe that WP:OBTOP and WP:OBSCURE apply here: "An obscure topic is a topic that is only of interest to a small number of people, such as those in the subject's field, teachers, or fans. Obscure topics are perfectly welcome to have articles on Wikipedia, provided that notability guidelines are met."
"Significant coverage" addresses the topic directly and in detail, so that no original research is needed to extract the content. Significant coverage is more than a trivial mention but it need not be the main topic of the source material.[1]WP:GNG (emphasis mine)
These are the references, published by independent sources, that I found on short notice from the reference section. I'm told there are more developments in progress. If I need to sift through the other references to see if they could go to notability on the article, please let me know. 009o9 (talk) 20:50, 3 September 2014 (UTC) Edited section -- added Billboard Magazine reference with explanation on mis-credited credentials. 009o9 (talk) 08:38, 4 September 2014 (UTC)further editing to the section009o9 (talk) 19:20, 4 September 2014 (UTC)
I've taken the sectioning out of this re-write, I believe that the sections (supposed to be able to stand on their own) restated too much and affected flow.
References relevant to ContentBridge notability
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Type of business | LLC |
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Founded | 2010 |
Headquarters | , |
Founder(s) | Jason Peterson |
CEO | Jason Peterson[1][2][3] |
Key people | |
Industry | Digital Rights Management |
Products | Content Management Software Systems |
Parent | GoDigital Media Group |
URL | ContentBridge.tv |
Native client(s) on | iTunes, Hulu, Vudu, Netflix, Dish Network, PlayStation Store, Comcast, YouTube, iN DEMAND[7] |
ContentBridge is a Supply Chain Management (SCM), Digital Rights Management (DRM) and encoding solutions provider for the entertainment industry.
Designed and developed in-house by GoDigital (a video on demand distribution company) for the film, recorded music and music publishing sectors,[8] Content Bridge LLC was launched as an independent entity in 2010, introduced as Software as a service (SaaS) in 2011, and signed an exclusive supply-chain management deal with GoDigital in July 2012. ContentBridge 2.0 Beta, was unveiled in May 2013.[9]
The ContentBridge software is componentized for adaptability to split-rights situations and addresses varying deliverable and receivable requirements, such as: language localization, media content formats, date-sensitive release coordination (Windowing) and royalty accounting.[8][10] WYSIWYG web-interface and Application Programming Interface (API) versions are available.[11]
Founding partner and CEO, Jason Peterson moved from GoDigital to ContentBridge in 2010,[1] president and co-founder Logan Mulvey succeeded him as CEO of GoDigital.[12] Both firms were parented by the start-up incubator, GoDigital Media Group. In his 2014, keynote speech at the 25th Golden Melody Awards, Peterson detailed some of the shortcomings of the digital music and digital entertainment delivery model, to include: the need for local-language and exhibition standards globally, methods to maintain and service master-packages, methods for rights identification and optimization, supply-chains and content-use standards. Peterson also proposed an industry effort, using business models similar to FedEx and Visa, to address language-localization and multi-format complexities. Noting that under-served and emerging markets are the growth sectors in digital media, [13] Peterson asserted that supply-chain logistics may become more valuable than the (media) content.[14]
Year | Month | Description |
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2010 | January | Private Cloud Online |
March | iTunes Encoding House Certification[15] | |
June | 1M Assets Delivered to YouTube | |
November | Duplitech, a physical media, packaging and post-production firm, joins ContentBridge as Sales & Solutions Partner | |
2011 | January | 2M Assets Managed in ContentBridge |
August | Kaltura joins ContentBridge as Sales & Solutions Partner | |
December | Uplink Facility Complete with 32x10Gb Fibre Connectivity | |
2012 | July | GoDigital inks exclusive supply chain deal with ContentBridge |
November | Tunnel joins ContentBridge as Sales & Solutions Partner | |
2013 | May | Beta version of ContentBridge 2.0 unveiled |
2014 | January | Vision Films adopts ContentBridge integration[16] |
January | New York theatrical licensing firm, Visit Films, adopts ContentBridge technology [17] | |
July | ContentBridge signs exclusive distribution agreement with
Amplify[18] Announced as condition of merger deal between GoDigital and Variance Films as Amplify |
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Partners Service
was invoked but never defined (see the help page).AboutUs
was invoked but never defined (see the help page).It's therefore up to producers, Peterson said, to have some framework for a marketing plan. "The producer has to coordinate the marketing efforts," he said. "If you're in a split-rights situation, as a producer, you have to be an expert marketer."
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Overall, Peterson stressed identifying and providing for under-served markets will be a real growth area.
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Content Bridge is an approved 'encoding' vendor for all major digital retailers, including iTunes and Google.
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In the USA, Vision Films distributes programming to all the Cable TV and Digital Platforms such as iNDemand (Comcast, Cox, Time Warner, Brighthouse), Dish, DirecTV, Vubiquity (AT&T, Verizon and various MSOs), Amazon, iTune, XBox, Playstation, Vimeo, Vudu, Netflix, Hulu, Vutopia, Snag Films, You Tube/Google and more. In Canada, Vision's programming goes out to Shaw, Rogers, Telus, and Cogeco.
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...ContentBridge, which announced Feb. 25 that Amplify had signed an exclusive agreement for ContentBridge's digital tools (covering asset management, packaging and delivery automation, and workflow management).
Type of business | LLC |
---|---|
Founded | 2010 |
Headquarters | |
Founder(s) | Jason Peterson |
CEO | Jason Peterson[1][2][3] |
Industry | Digital Rights Management |
Products | Content Management Software Systems |
Parent | GoDigital Media Group |
URL | ContentBridge.tv |
Native client(s) on | iTunes, Hulu, Vudu, Netflix, Dish Network, PlayStation Store, Comcast, YouTube, iN DEMAND[4] |
ContentBridge is a supply chain management (SCM), digital rights management (DRM), and encoding software provider for the entertainment industry.[5] On October 8, 2014, Content Bridge was recognized for being the first, "digital supply chain management software to support EMA, SMPTE IMP, Cable Labs and UltraViolet standards,"[6] and won the Industry Leadership Digital Award from the Entertainment Merchants Association. Peer Digi award recipients for 2014 included, Sony Pictures Home Entertainment for Breaking Bad, Amazon.com for Digital Retailer and the Walt Disney Company for Innovation.[7]
ContentBridge The software was designed and developed in-house by the video on demand distribution company GoDigital for the film, recorded music and music publishing sectors.[8] Content Bridge LLC was launched as a separate entity in 2010, introduced as Software as a service (SaaS) in 2011, and signed an exclusive supply-chain management deal with GoDigital in July 2012.[9] ContentBridge 2.0 Beta, was unveiled in May 2013.
The software is compentized can be divided into components for adaptability to split-rights situations[5] and for different deliverable and receivable requirements, such as: language localization, media content formats, date-sensitive release coordination (Windowing) and royalty accounting.[8][10] Both WYSIWYG web-interface and Application programming interface (API) versions are available.[11]
Founding partner and CEO, Jason Peterson moved from GoDigital to ContentBridge in 2010,[3] president and co-founder Logan Mulvey succeeded him as CEO of GoDigital.[12] Both firms are subsidiaries of GoDigital Media Group.
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Content Bridge is an approved 'encoding' vendor for all major digital retailers, including iTunes and Google.
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"The producer should get smart and work with the best person in physical, the best person in theatrical and the best person in digital," said Jason Peterson, CEO of ContentBridge, a company that provides tools for content-centric businesses to internally manage their work and distribute it to global partners
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He [Peterson] noted there are many problems with the way content providers operate. These include an inability to identify and optimize rights, an inability for rights holders to maintain serviceable master packages, a lack of supply chain standards, a lack of a global local language for exhibition, a lack of exhibition of standards and lack of ease of use of content.
Cite error: A list-defined reference named "Peterson Move from GoDigital" is not used in the content (see the help page).
Cite error: A list-defined reference named "Reinart" is not used in the content (see the help page).
The article ContentBridge, possibly now a redirect, went through an AfD discussion ending 23 September 2014, the result was to merge ContentBridge into an article about the parent company. The administrator closing the (complicated) discussion, wrote "The result was merge to Amplify (distributor) (or alternative target)." However, on the ContentBridge article itself, the tag reads...
Since, Amplify (distributor) is unrelated to ContentBridge, I've created the GoDigital Media Group article (the parent company) and as per the discussion, separated content about the CEO from the ContentBridge article and placed it in a new article Jason Peterson.
I've had the Jason Peterson article in AfC for 49 days now, and I am concerned that another editor is going to spend valuable time errantly moving and redirecting ConentBridge to the wrong article. As such, I am going to finish the merge and create both articles under non-controversial editing, as per the consensus in AfD. Thank You 009o9 (talk) 18:58, 18 December 2014 (UTC)