Company type | Private company |
---|---|
Industry | Apparel |
Founded | 2012 |
Founder | Omotoso Oluwabukunmi |
Headquarters | , Nigeria |
Number of locations | 2 Stores, (Lekki and Ikeja, Lagos) |
Area served | Nigeria |
Products | Clothing |
Number of employees | 30+ |
Parent | tWIF |
Website | https://twif.com.ng/ |
TWIF Clothing stylized as tWIF Clothing is a Nigerian clothing brand[1] and one of Africa's leading clothing brands[2] that specialises in bespoke and ready to wear apparel for celebrities,[3] businesses and other organizations, as well as clothing products such as shirts, suits, native attire, and pants.[4][5]
tWIF Clothing was launched in September 2012 by Omotoso Oluwabukunmi while studying economics at Babcock University, Ogun State,[6][7] tWIF is an acronym for THE WAY IT FITS.The company has two branch locations across the country and has more than 30 employees.[8] tWIF clothing started gaining recognition in 2015, and was listed among the top 5 Emerging Nigerian Fashion/Clothing Brands to Look out for in 2015 by a Nigerian newspaper Dailytimes.[9] On July 4, 2020, tWIF Clothing made online Runway Debut and unveiled its collection titled Deluxè by tWIF.[10][11] They got nationwide recognition in the fashion industry when Mike Edward's outfit won best-dressed at the 2020 Africa Magic Viewers' Choice Awards with tWIF apparel.[12][13] On March 3, 2020, tWIF Clothing made a Custom-made blazer and pants in ivory damask with cowries for Davido in his music video titled 1 mili,[14] which became the internet sensation and was featured in Pitchfork.[15] tWIF Clothing has also created the outfits and styles for the television series Battleground, Zlatan’s Bolanle music video; and a web series, Skinny Girl in Transit and as well styled a couple of African celebrities including 2Baba, Lasisi Elenu, Peruzzi, Joseph Yobo, Mawuli Gavor, Diamond Platinum, Falz, Timini Egbuson and Kunle Remi.[16] In 2023 tWIF Clothing won a national outstanding leadership award from the Southern Youth Assembly Of Nigeria (SYAN).[17]