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SpotX
Company typePublic (part of Magnite)
IndustryAdvertising Technology
Founded2007
Headquarters
Denver, Colorado, USA
Area served
190+ Countries
Key people
Michael Shehan (co-founder, CEO), Steve Swoboda (co-founder, CFO), J. Allen Dove (CTO), Sean Buckley (COO)
OwnerMagnite, Inc. (100% stake)
Number of employees
400+
Websitewww.spotx.tv

SpotX is a video advertising and monetization platform.[1] Billions of video ad decisions are transacted through the SpotX platform daily, with ads delivered to over 70 million US households.[2] The company is headquartered north of Denver, Colorado with additional offices worldwide, including Belfast, London, New York, Salt Lake City, San Francisco, Singapore, Sydney, and Tokyo.

History

SpotX was founded as a division of the search engine marketing technologies and services company, Booyah Networks.[3] The company's founders are Michael Shehan (CEO) and Steve Swoboda (COO and CFO).[3][4]

In March 2007, SpotX, initially SpotXchange, formed a separate company from Booyah that focused on digital video advertising technology.[3] In 2009, SpotX launched targeting tools to help advertisers reach their audiences.[3] In 2010, SpotX launched its real-time bidding solution[buzzword], which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory.[3]

In July 2016, RTL Group announced its 65% majority stake purchase of SpotX at $144 million and completed its 100% acquisition of the company in October 2017 for $145 million in a deal that valued SpotX at $404 million.[5]

In 2015, SpotXchange rebranded as SpotX. In 2017, SpotX relaunched its website.

In 2020, SpotX made a strategic investment in SpringServe, a supply-side ad server for CTV.[3][6]

In 2021, SpotX was acquired by Magnite, Inc., the world's largest independent sell-side advertising platform, for $1.17 billion.[3][7]

References

  1. ^ Online, Ad Ops (October 2013). "SpotXchange Launches Industry's Most Transparent Video Advertising Platform | Ad Operations Online". Retrieved 2015-07-07.
  2. ^ Munson, Ben (6 April 2021). "SpotX now reaches 70M connected TV households in U.S. | Ad Operations Online". Retrieved 2021-05-12.
  3. ^ a b c d e f g "Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot". Retrieved 2015-06-29.
  4. ^ L. Wayne Hicks (Jul 31, 2014). "European company buys majority stake in SpotXchange". Denver Business Journal. Retrieved Aug 6, 2015.
  5. ^ "RTL Group Takes Full Ownership of Video Platform SpotX for $145M, Pursues More Ad Tech M&A". AdExchanger. 30 August 2017. Retrieved 2021-05-12.
  6. ^ James Hercher (Jul 20, 2020). "SpotX Invests In SpringServe, As TV Consolidates Supply-Side Tech". AdExchanger. Retrieved May 12, 2021.
  7. ^ Allison Schiff (Feb 5, 2021). "Magnite Acquires SpotX For An Eye-Watering $1.17 Billion". AdExchanger. Retrieved May 12, 2021.
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