Company type | Private |
---|---|
Industry | Marketing |
Founded | 2018 |
Founder | Saad Gharzeddine |
Headquarters | Dubai, UAE |
Area served | UAE, KSA, GCC, Lebanon, Middle East, Europe, South East Asia, |
Spine Marketing Consultancy is an agency focused on communication and production. It offers services in strategy, digital and traditional media, social media, and content creation for advertising, films, series, and events. The agency is known for working with major automotive brands in the region.[1]
Spine is based in Dubai, the UAE, with satellite offices in Lebanon, servicing the whole Middle East region.[2][3]
Spine Marketing Consultancy was founded by Saad Gharzeddine in Dubai, UAE, in 2018.[4][5] The company started operations focusing initially on providing movie shooting, communication strategies and consulting services for local and regional brands, with a strong emphasis on strategic communication insights derived from aggregated data analysis.[6][7]
In 2019, the firm expanded its services to include the creative execution of communication strategies and content production for both digital and traditional media.[8] That same year, Spine also began offering strategic social media strategies and content execution.[9] By 2020, the company further extended its portfolio to encompass a fully operational production house, capable of producing advertising photography, films, series, and social media content. Additionally, Spine has been involved in managing events, notably for the launch of regional automotive brands, since 2020.[10][11] In 2023, it received the bronze Effie award for the Al-Futtaim Toyota campaign titled "How Drive To Survive Upended Marketing Strategy".[12][13][14]