Sloche is a frozen beverage sold by the convenience store chain Couche-Tard, mostly in the province of Quebec, Canada. While it is similar in concept to the traditional Slush Puppie, Sloche has gathered much publicity through an aggressive (and sometimes controversial) marketing campaign. The oversized Sloche plastic cups are covered with humorous slogans such as: "No animal has tasted this product before you," and "A good source of crushed ice." Couche-Tard also used to sell gummy candies under the Sloche brand. Some of these candies had to be removed from the shelves after allegations that their concept art was racist.[1][2]
All Sloche flavor names are humorous and often gross, a marketing angle aimed at pleasing a mostly adolescent crowd. The brand mission was described as: "To satisfy their need for sensory gratification and protest against authority, parents and society."[3] The beverage's colors are vivid and the taste is said[4] to be much sweeter than that of Slush Puppie and slightly more acidic. The following is an incomplete list of current and discontinued flavors:
Bomme Galoune and Full Zinzin flavours only seem to appear in old marketing material. Full Zinzin also briefly appears in the televised commercial made for the Goudron Sauvage flavour. However, these flavours are never mentioned in any more recent articles or marketing retrospectives.