.mw-parser-output .hidden-begin{box-sizing:border-box;width:100%;padding:5px;border:none;font-size:95%}.mw-parser-output .hidden-title{font-weight:bold;line-height:1.6;text-align:left}.mw-parser-output .hidden-content{text-align:left}@media all and (max-width:500px){.mw-parser-output .hidden-begin{width:auto!important;clear:none!important;float:none!important))You can help expand this article with text translated from the corresponding article in German. (August 2016) Click [show] for important translation instructions. View a machine-translated version of the German article. Machine translation, like DeepL or Google Translate, is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia. Consider adding a topic to this template: there are already 1,897 articles in the main category, and specifying|topic= will aid in categorization. Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article. You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation. A model attribution edit summary is Content in this edit is translated from the existing German Wikipedia article at [[:de:Serviceplan Gruppe für innovative Kommunikation]]; see its history for attribution. You may also add the template ((Translated|de|Serviceplan Gruppe für innovative Kommunikation)) to the talk page. For more guidance, see Wikipedia:Translation.
Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG
IndustryAdvertising
FoundedMunich, Germany, 1970
FounderPeter Haller
Headquarters
Munich
,
Germany
Key people
Florian Haller, CEO
Revenue623 million Euro (2021/2022)
Number of employees
5000 (2022)
Websitewww.serviceplan.com/en/

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG is one of the largest owner-operated advertising agency groups in Europe and the biggest one in Germany, headquartered in Munich, followed by Jung von Matt.[1] Serviceplan includes more than 40 specialized agencies and employs more than 4,100 people.

History

The agency was founded in 1970 by Peter Haller and Rolf O. Stempel. In addition to the traditional advertising area the agency developed other areas of business. So in 1983 “Mediaplus” for media planning and procurement and in 1986 “Facit” marketing research were founded. 1995 Serviceplan was restructured to a business organization with a holding company. In 1997 “Plan.Net” was launched.[2]

1998 Rolf O. Stempel resigned as CEO but remained shareholders. On 1 July 2002 Peter Haller handed over the position as CEO to his son Florian Haller but remained managing director of the group holding company. Since 2002 Serviceplan operates as Serviceplan Group für Innovative Kommunikation. In 2004 the agency launched the best brands Awards in cooperation with GfK, SevenOne Media, Wirtschaftswoche, GWP media-marketing and the German Markenverband (brand association). In 2005, the “Innovation Day” was launched taking place annually. After opening offices in Hamburg in April 2006 and in Berlin at the end of 2007, the establishment of new branches as well as entering into partnerships with other communication agencies continues.

Management Holding

Internationalization

In 2006, CEO Florian Haller began with the internationalization of the Serviceplan group: In addition to the German offices in Munich, Hamburg, Bremen and Berlin six own international offices in Paris (2006), Zurich (2008), Vienna, Brussels, Dubai (all 2010) and Milan (2011) were added. Currently the global agency network of the Serviceplan group comprises a total of 26 cities.[3]

References

  1. ^ W&V 16/2014, page 28
  2. ^ Serviceplan Geschichtsueberblick
  3. ^ "Serviceplan Group – Locations".

External links

Authority control databases
Category