SLIM-Kantar Peoples Awards | |
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Current: 16th SLIM-Kantar Peoples Awards 2022 | |
![]() Trophy of the award | |
Awarded for | Excellence in personalities and media brands |
Country | Sri Lanka |
Presented by | Sri Lanka Institute of Marketing (SLIM) Kantar Group Nielsen Company Lanka (Pvt) Ltd. (Formerly) |
Formerly called | SLIM-Nielsen Peoples Awards (2006–2021) |
First awarded | 2006 |
Last awarded | 21 March 2022 |
Website | peoplesawards |
SLIM-Kantar Peoples Awards (Sinhala: ස්ලිම්-කැන්ටාර් ජනතා සම්මාන) is an award given to distinguished individuals involved with Sri Lanka's media brands and personalities each year. It is the joint work of Sri Lanka Institute of Marketing (SLIM) with Kantar Group, United Kingdom. The awards show is one of the most popular marketing program events in Sri Lanka.
The awardees are chosen solely by people's votes, through research conducted by Nielsen Sri Lanka. The awards were first introduced in 2006 and continued without interruptions.[1]
Established in 2006[2] the concept was started by Nielsen Company. Awardees are chosen by vote, through comprehensive nationwide research.[3] The first survey spanned a period of one year. Randomly-selected males and females between the ages of 18 and 50 years were interviewed in all 25 districts.[4]
The awards are distributed across 45 different categories of media, marketing, banking, telecommunication, sports, drama and singing.[1] In 2018, Fashion Retail Brand and FMCG Retail Brand of the Year were added.[5]