SLIM-Kantar Peoples Awards
Current: 16th SLIM-Kantar Peoples Awards 2022
Trophy of the award
Awarded forExcellence in personalities and media brands
CountrySri Lanka
Presented bySri Lanka Institute of Marketing (SLIM)
Kantar Group
Nielsen Company Lanka (Pvt) Ltd. (Formerly)
Formerly calledSLIM-Nielsen Peoples Awards (2006–2021)
First awarded2006
Last awarded21 March 2022 (2022-03-21)
Websitepeoplesawards.lk

SLIM-Kantar Peoples Awards (Sinhala: ස්ලිම්-කැන්ටාර් ජනතා සම්මාන) is an award given to distinguished individuals involved with Sri Lanka's media brands and personalities each year. It is the joint work of Sri Lanka Institute of Marketing (SLIM) with Kantar Group, United Kingdom. The awards show is one of the most popular marketing program events in Sri Lanka.

The awardees are chosen solely by people's votes, through research conducted by Nielsen Sri Lanka. The awards were first introduced in 2006 and continued without interruptions.[1]

History

Established in 2006[2] the concept was started by Nielsen Company. Awardees are chosen by vote, through comprehensive nationwide research.[3] The first survey spanned a period of one year. Randomly-selected males and females between the ages of 18 and 50 years were interviewed in all 25 districts.[4]

Awards

The awards are distributed across 45 different categories of media, marketing, banking, telecommunication, sports, drama and singing.[1] In 2018, Fashion Retail Brand and FMCG Retail Brand of the Year were added.[5]

Categories

Ceremonies

Awardees

References

  1. ^ a b "About People's Awards". Official Website. Retrieved 4 August 2018.
  2. ^ "SLIM Nielsen Peoples' Awards celebrates 13 years". Daily News. Retrieved 4 August 2018.
  3. ^ a b "SLIM Nielsen People's Awards on March 9". Daily Mirror. Retrieved 4 August 2018.
  4. ^ a b "SLIM-Nielsen Peoples Awards 2017 for the eleventh consecutive year". The Island. Retrieved 4 August 2018.
  5. ^ "The SLIM Nielsen Peoples Awards reveal the 'True Voice of Sri Lanka'". The Island. Retrieved 4 August 2018.