Reed Duchscher | |
---|---|
Born | Rugby, North Dakota, U.S. | July 13, 1989
Occupation | Talent manager |
Years active | 2015-Present |
Employer | Night Inc. |
Known for | Previous manager of MrBeast |
Reed Duchscher (born July 13, 1989) is an American talent manager and investor.[1] He is the CEO and founder of Night Media,[2] and talent manager of content creators such as political livestreamer Hasan Piker, streamer Kai Cenat and Minecraft content creator Dream,[3] and former manager of YouTuber MrBeast from 2018-2024.[4][5]
Duchscher grew up in Rugby, North Dakota and attended Rugby High School, where he participated in track and field, basketball, football, and rugby. After graduating from high school, he walked-on to play football at North Dakota State University.[6]
Duchscher started his career working as an NFL sports agent. He subsequently left to work for the YouTube channel Dude Perfect on brand deals and monetization strategies.[2][7] While working with Dude Perfect, in 2015 Duchscher started his own talent management company, Night Media.[8] Night Media focuses on management, branding and business development for digital influencers.[7] In 2018, Duchscher signed YouTube personality MrBeast to Night Media's roster.[3] In 2021, Night Media launched a venture fund focused on investing in start-ups in consumer, gaming, and the passion economy.[1] I
On 24 August 2023 it was announced Duchscher would acquire LFM Management, adding Kai Cenat to his creator portfolio.[5]
In May 2024, MrBeast exited his management by Duchscher and Night Media, stating their 6 year partnership was ending on good terms.[4]
Duchscher spoke at TEDx NCState in 2020 about digital philanthropy.[9]
He was named to Business Insider's list of "top talent managers of YouTube" in 2020.[10]
Duchscher was included in Dallas Magazine's "500 Most Influential People in 2020".[11]
In 2022, he was named to Business Insider's list of "22 top talent managers and agents working with YouTubers in building the future of the creator economy".[12]