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RKS Design
Company typePrivate
Founded1980; 44 years ago (1980) in Thousand Oaks, USA
FounderRavi Sawhney
HeadquartersThousand Oaks, California
Number of employees
  • Steady 30
SubsidiariesRKS Guitars Loan Gifting
Websitehttps://rksdesign.com/

RKS Design is a California design firm and innovation consultancy founded in 1980 and led by industrial designers Ravi Sawhney..[1] and Lance Hussey. The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. It is widely known for designing Teddy Ruxpin[2]. The company's current clients include Unilever, LG, Samsung, Zyliss, and Line6.

Psycho-Aesthetics

The company is the creator of a design-thinking a design-thinking methodology called Psycho-Aesthetics[3]. Psycho-Aesthetics was the subject of the book Predictable Magic[4]. Psycho-Aesthetics is taught to students at UCLA, USC, SCAD, and Harvard Business School[5].

Teddy Ruxpin

The company designed Teddy Ruxpin[6], a successful toy in the 1980s and early 1990s[7].

RKS Guitars

In collaboration with musician Dave Mason, the company designed and developed RKS Guitars[8]

GameVice

RKS worked with Wikipad to rebrand and redevelop the GameVice mobile controller, which was the first mobile controller sold in Apple Stores.[9]

Design Awards

The company is the recipient of numerous design awards[10], including from the Smithsonian Cooper Hewitt National Design Awards[11], and Red Dot Awards.

See also

References

  1. ^ "Ravi K. Sawhney".((cite web)): CS1 maint: url-status (link)
  2. ^ "Style And Substance: Why Design Matters Many small-business owners believe they can't afford good product design. Why some companies are rethinking that equation. - November 22, 1999". money.cnn.com. Retrieved 2020-12-29.
  3. ^ "Creative Mind #20: Industrial Design Students Learn from Ravi Sawhney". Academy of Art University. 2020-11-19. Retrieved 2020-12-21.
  4. ^ "Predictable Magic". Industrial Designers Society of America - IDSA. 2014-09-03. Retrieved 2020-12-21.
  5. ^ "An Exercise in Designing a Travel Coffee Mug - Exercise - Faculty & Research - Harvard Business School". www.hbs.edu. Retrieved 2021-05-26.
  6. ^ "Style And Substance: Why Design Matters Many small-business owners believe they can't afford good product design. Why some companies are rethinking that equation. - November 22, 1999". money.cnn.com. Retrieved 2021-05-26.
  7. ^ Facebook; Twitter; options, Show more sharing; Facebook; Twitter; LinkedIn; Email; URLCopied!, Copy Link; Print (1994-01-04). "Making Reality Out of Images : Tiny RKS Design Turns Ideas Into Attractive, Workable, Consumer-Friendly Products". Los Angeles Times. Retrieved 2020-12-21. ((cite web)): |last= has generic name (help)
  8. ^ Times, David Colker, Tribune Newspapers: Los Angeles. "Guitar start-up composes new look". chicagotribune.com. Retrieved 2021-05-27.((cite web)): CS1 maint: multiple names: authors list (link)
  9. ^ "RKS Enhances the Mobile Gaming Experience with the Gamevice". www.dexigner.com. Retrieved 2021-05-26.
  10. ^ "RKS Wins 8 Good Design Awards". www.dexigner.com. Retrieved 2020-12-21.
  11. ^ "RKS Design on The National Design Awards Gallery". ndagallery.cooperhewitt.org. Retrieved 2020-12-21.