Perplexity
IndustryArtificial intelligence
GenreSearch engine
FoundedAugust 2022
FounderAndy Konwinski, Denis Yarats, Johnny Ho, and Aravind Srinivas
Headquarters,
USA
Key people
Aravind Srinivas (CEO)
Number of employees
~45[1] (2024)
Website

Perplexity AI is an AI-chatbot-powered research and conversational search engine that answers queries using natural language predictive text.[2][3] Launched in 2022, Perplexity generates answers using the sources from the web and cites links within the text response.[4] Perplexity works on a freemium model; the free product uses its Perplexity model based on OpenAI's GPT-3.5 model combined with the company's standalone Large language model (LLM) that incorporates natural language processing (NLP) capabilities, while the paid version Perplexity Pro has access to GPT-4, Claude 3, Mistral Large, and an Experimental Perplexity Model.[3][5]

History

Perplexity was founded in August 2022 by Andy Konwinski, Denis Yarats, Johnny Ho, and Aravind Srinivas.[6] Srinivas previously worked at OpenAI and now serves as Perplexity's CEO.[7]

As of 2024, Perplexity has raised $100 million in funding, valuing the company at $520 million.[3][8][9] Additional investors include Jeff Bezos, Nvidia, Databricks, Bessemer Venture Partners, Susan Wojcicki, Jeff Dean, Yann LeCun, Andrej Karpathy and others.[7][10][9] It has garnered about 10 million monthly users.[11]

Functionality

Perplexity's main product is its search engine, which relies on natural language processing.[7] It interprets the context of the user queries to provide a personalized search result. Perplexity summarizes the search results and gives a text with inline citations.[7] It prioritizes newer sources to avoid outdated information, and allows users to ask follow-up questions that are interpreted in the same context.

Perplexity uses a freemium model and provides basic search functionalities and all search modes for free. It also contains a 'Focus' mode feature, which allows users to fine tune search and streamline sources. Major focus modes include:[12]

Perplexity's paid variant, the "Pro" mode, asks the user clarifying questions to refine queries. It enables users to upload and analyze local files, including images, alongside generating images using AI. Additionally, it provides access to an API.[7][13]

References

  1. ^ Shrivastava, Rashi | (2024-04-11). "'Like Wikipedia And ChatGPT Had A Kid': Inside The Buzzy AI Startup Coming For Google's Lunch". Forbes.
  2. ^ Shrivastava, Rashi (April 11, 2024). "'Like Wikipedia And ChatGPT Had A Kid': Inside The Buzzy AI Startup Coming For Google's Lunch". Forbes.
  3. ^ a b c "TNB Tech Minute: Startup Perplexity Challenges Google With AI Search - Tech News Briefing - WSJ Podcasts". WSJ. Retrieved 2024-01-10.
  4. ^ "कभी किया था गूगल के साथ काम , फिर खड़ी की 4300 करोड़ की कंपनी, जाने इसके पीछे की पूरी कहानी". samacharnama.com (in Hindi). 2024-01-13. Retrieved 2024-01-14.
  5. ^ Singh, Shubham (2024-01-06). "Perplexity AI raises $73.6M in funding round led by Nvidia, Bezos, now valued at $522M". Business Today. Retrieved 2024-01-15.
  6. ^ https://www.theinformation.com/articles/this-one-year-old-startup-is-hoping-to-be-the-next-google-can-they-succeed
  7. ^ a b c d e Wiggers, Kyle (2024-01-04). "AI-powered search engine Perplexity AI, now valued at $520M, raises $73.6M". TechCrunch. Retrieved 2024-01-07.
  8. ^ "Perplexity AI raises $73.6M in a funding round led by Nvidia, Bezos, now valued at $522M". Business Today. 2024-01-06. Retrieved 2024-01-10.
  9. ^ a b Garfinkle, Allie (2024-01-11). "Perplexity AI's challenge to Google hinges on something simple but tough—being the best". Yahoo! Finance. Retrieved 2024-01-17.
  10. ^ מן, יובל (2024-01-07). "בעזרת בזוס: הסטארט-אפ הקטן שקורא תיגר על אימפריית החיפוש של גוגל". Ynet (in Hebrew). Retrieved 2024-01-09.
  11. ^ Quach, Katyanna. "AI search engine startup Perplexity raises $73.6M in funding". www.theregister.com. Retrieved 2024-01-08.
  12. ^ ""What is Search Focus?"". Perplexity.ai.
  13. ^ Team, AI (October 4, 2023). "Introducing pplx-api". perplexity.ai. Archived from the original on March 11, 2024. Retrieved March 27, 2024.