This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages) This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. (January 2023) (Learn how and when to remove this message) The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted.Find sources: "National Consumer Panel" – news · newspapers · books · scholar · JSTOR (March 2024) (Learn how and when to remove this message) (Learn how and when to remove this message)

National Consumer Panel (NCP) is a service provided by a joint venture between NielsenIQ and Circana (formerly IRI / SymphonyIRI Group) where members in the Contiguous United States scan the barcodes on all their purchases with either a mobile app or a special barcode reader and provide additional details about their shopping purchase experience(s). The NCP program was formerly known as the Homescan Consumer Panel before the formation of the joint venture with IRI and the merger of the two companies' existing panels.

The store, price, quantity, and special deals have to be entered manually for the scanned products, and the information is transmitted weekly to the company. This information then allows the company to calculate measures such as market penetration, average weight of purchase and loyalty for its manufacturing clients. In return for scanning services, participants earn "rewards points".


External links


Nielsen Holdings
Categories