Miss Indonesia is a national beauty pageant in Indonesia, organized by MNC Group under Miss Indonesia Organization, chaired by Liliana Tanoesoedibjo and sponsored by Sariayu Martha Tilaar.[1] The winner of Miss Indonesia represents the country in Miss World pageant, one of the Big Four international beauty pageants and participates in various social actions in cooperation with Yayasan Jalinan Kasih,[2]MNC Peduli and Miss World Organization program, Beauty with a Purpose.[3]
Selection process
In order to represent her province at the National Finals, each delegate must go through an audition process conducted in major cities of Indonesia. Each year, a total of 34 delegates are selected to participate at the final round, one from each province.
Titleholders
In 2005 for the first time, Miss Indonesia winner competed at the Miss ASEAN pageant where the second edition was held in Jakarta, Indonesia and placed as the 1st Runner-up. In 2006 Miss Indonesia lost the franchise of Miss ASEAN pageant and repositioned as Miss World Indonesia and will represent Indonesia at the Miss World pageant. On occasion, when the winner does not qualify (due to age) for either contest, a runner-up is sent.
The main winner of the contest will receive the title as Miss Indonesia and is eligible to represent Indonesia in the Miss World pageant. Miss Indonesia will wear the crown made from white gold enlighted with swarovski presented by Untung Bersama Sejahtera (UBS Gold) since 2009.
In 2016, UBS Gold introduced the new Miss Indonesia crown model. The philosophy of this new crown is Beauty with a Purpose that Miss Indonesia becomes light and embrace and join hands with those weak and children to make the world better.[4]
In recent years, there have been many criticisms related to the regional representatives of the Miss Indonesia finalists. There are some participants who do not come from, never even set foot in the area they represent. This is because Miss Indonesia auditions are only held in several cities, mostly major cities in Indonesia, so not all regions can be represented. Potential participants may hold a sash from particular province, although they have no connection with that province.[7][8][9]
References
^Yuswohady; Palupi, Dyah Hasto; Pambudi, Teguh Sri (2010). Womanology: the art of marketing to woman : strategi pemasaran, memahami, merayu, dan menaklukkan hati wanita (in Indonesian). PT Gramedia Pustaka Utama. pp. 37–40. ISBN9789792262841.
Jakarta
