Luke Scheybeler is a British entrepreneur, designer and creative director known for his work in sportswear and branding. He is the co-founder and former creative director of the cycling clothing brand Rapha. He is the co-founder of the running apparel brand Tracksmith. Scheybeler runs the branding consultancy Scheÿbeler.^[1]

Rapha

Scheybeler co-founded Rapha in March 2004 with Simon Mottram. Scheybeler established Rapha's brand identity, style and product range, leading all creative output for the first 6 years and establishing the brands creative architecture, including Rapha's distinctive left arm stripe. He worked with photographer Ben Ingham to define Rapha's photographic style.^{[citation needed]}

Tracksmith

Scheybeler co-founded Tracksmith in Boston, Massachusetts, in 2014 with former Puma marketing executive Matt Taylor.^{[citation needed]}

Other work

Scheybeler worked with the Slipstream sports team Garmin Sharp on their branding and team kit design.^{[citation needed]}