Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne , Switzerland ,[1] and author of various books on marketing and culture, including International Marketing: A Cultural Approach , Marketing Across Cultures and International and Cross-Cultural Management Research .
Selected bibliography
(listed in order of first year of publication)
Usunier, Jean-Claude (1994) [1993]. International Marketing : A Cultural Approach . Englewood Cliffs, NJ: Prentice Hall . ISBN 978-0-13-194580-7 . OCLC 464304907 .
Ghauri, Pervez N; Usunier, Jean-Claude (2008) [1996]. International Business Negotiations . International business and management series (2nd ed.). Bingley, UK: Emerald Group Publishing Limited . ISBN 978-0-08-044293-8 . OCLC 456062445 .
Usunier, Jean-Claude ; Lee, Julie Anne (March 2009) [1996]. Marketing Across Cultures (5th ed.). Harlow: Financial Times Prentice Hall . ISBN 978-0-273-71391-3 . OCLC 494140700 .
Usunier, Jean-Claude (November 1998). International and Cross-Cultural Management Research . SAGE series in management research. London: SAGE Publications . ISBN 978-0-7619-5280-0 . OCLC 464502638 .
Faulk, Saskia; Usunier, Jean-Claude (March 2009). AIDS and Business . Routledge Advances in Management and Business Studies. New York: Routledge . ISBN 978-0-415-45463-6 . OCLC 318120153 . Retrieved January 27, 2011 .