The music video for "Ima wo Ikite" was directed by A Story of Yonosuke's director, Shūichi Okita.[2] The video features Kengo Kora as a college student (like in the film's story), living together with his friends. Band members appear in a cameo, where they and the college students look at an attractive girl. This is the second time Kora appeared in Asian Kung-Fu Generation's music video after Shinseiki no Love Song.[3][4]