Prof. Eyal Biyalogorsky | |
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Citizenship | Israel |
Education | B.Sc. in Electrical Engineering from Tel-Aviv University in 1988, Ph. D from Fuqua School of Business at Duke University in Durham North Carolina in 1998 |
Awards | The Harold H. Maynard Award (2006) |
Scientific career | |
Institutions | Reichman University, Duke University, University of California, Davis |
Website |
Eyal Biyalogorsky (Hebrew:אייל בילוגורסקי; Israel) is an Professor of Marketing and Deputy Dean at the Arison School of Business at the Reichman University.[1][2] Biyalogorsky's research focusses on pricing, product management, product Marketing strategy and consumer referral management.[3]
Biyalogorsky completed his B.Sc. in Electrical Engineering from Tel-Aviv University in 1988. He completed his Ph.D. from Fuqua School of Business at Duke University in Durham North Carolina in 1998. His Ph.D. focussed on Business Administration and Marketing with his dissertation on ‘Bounded Rationality Competition’.[4] Biyalogorsky is an active member of the academic community starting his teaching career from 1995 to 1997 at Duke University, teaching in a range of marketing and management programs. From 1999 to 2009 he held roles as a Professor of Marketing at University of California, Davis, lecturing on marketing management, pricing, business policy and product management.
Biyalogorsky joined Arison School of Business at Reichman University in 2008, as a Professor of Marketing, holding this role to today. In this role he lectures on a range of marketing subjects, including pricing policy. From the years of 2012-2017 Biyalogorsky held the position of Head of the Research MBA Program at Reichman University.[1]
Research conducted by Biyalogorsky is in the area of pricing and product strategy, including customer referral management.[5][3] Biyalogorsky's research focusses on the following primary areas:
1. Customer referral management and developing rewards programs for active customers, some of this work has examined how firms can proactively influence customer word of mouth as part of the marketing mix, for example, through seeding programs that target influencers or by Referral programs[6][7]
2. New product marketing[8][9][10][11]
3. Online marketing strategies to develop higher offline sales[12]
Hashai's research has been published in leading management, strategy, innovation and international business journals such as International Journal of Research in Marketing,[13] Production and Operations Management,[14] Marketing Science,[15] Quantitative Marketing and Economics,[16] Journal of Service Research,[17] Journal of Marketing.[18]
(Partial List)
Biyalogorsky has received the following awards and honours for his teaching contributions: Teaching Excellence Award at Reichman University (2014), The Harold H. Maynard Award for the paper with most significant contribution to marketing theory and thought (2006),[19] Professor of the Year at University of California, Davis (2000, 2002, 2003)