Edgardo "Eddie" Carvajal Roces (born April 19, 1949) is a Filipino businessman. He is credited alongside Edward U. Tan with reviving his father Chino Roces' television station ABC (now TV5) in 1992.[1] He is also a long-time advocate for child-sensitive television programming in the Philippines, having served as president of the Southeast Asian Foundation for Children's Television (SEAFCTV) in the 2000s and as the chairman of Anak TV.[2][3][4][5][6]
Roces served as president of the Associated Broadcasting Company (now TV5 Network) from 1992 until 2003, upon which the company was sold to Antonio "Tonyboy" Cojuangco Jr. of PLDT.[7][8][1] During his tenure, the revived company attempted to produce its own local shows but eventually resorted to relying on imported programs due to a lack of audience support.[9] In August 2009, he formed the Noynoy Aquino for President Movement (NAPM), a nationwide campaign that aimed to convince Sen. Benigno Aquino III to run for president in the 2010 elections via a signature drive.[10][11] In 2013, he supported senatorial candidate Ricardo Penson's campaign against political dynasties.[12] Roces is also a founding member of the Volkswagen Club of the Philippines (VWCP), which was established in 1985.[13]
Edgardo Roces is married to Julie Sarmiento Roces, and has three children.[14]