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Lifeplus
IndustryNutrition
Founded1992
FounderBob Lemon
HeadquartersBatesville, Arkansas, US
Area served
Worldwide
ProductsDietary Supplements
Number of employees
>600[1] (2022)
Websiteww1.lifeplus.com

Lifeplus is an American multinational company of beauty and health products. It is headquartered in Batesville, Arkansas.[2]

Lifeplus has two main locations: Lifeplus International with the US-office and main production facility in Batesville, and Lifeplus Europe Ltd. in Cambridgeshire (UK).[3][4]

History

Lifeplus was founded in the US in 1992 by former pharmacist Bob Lemon.[2] Lifeplus Europe Ltd. was founded in 1996 in the United Kingdom.[2] In 2001, the Lifeplus Foundation was established, which supports individual municipal projects for access to resources that enable a healthy life, such as clean drinking water or sanitary facilities.[5]

In 2013, Lifeplus Italia s.r.l. was founded in Italy as a wholly owned subsidiary of Lifeplus Europe.[6] On October 20, 2016, Lifeplus Europe inaugurated a new logistics hall in the UK.[6]

Lifeplus organizes events, such as the conference at Messe Stuttgart (Germany) in 2017 or the "Wellbeing For Life Festival" in Munich (Germany), held for the first time in June 2022.[7] In 2022, Lifeplus began constructing four new buildings in Batesville.[1]

The American parent company employs 250 people.[1] In 2014, the European subsidiary Lifeplus Europe generated GBP 175.8 million.[8] Its central warehouse is located in St Neots near London, UK, where around 250 employees work.[6] Including the employees in the UK, Lifeplus has 350 employees in Europe.[1]

Lifeplus uses a multi-level marketing distribution model.[9][7]

References

  1. ^ a b c d Jared, George (2022-12-12). "Lifeplus investing $24 million in Batesville to grow 150 jobs". Talk Business & Politics. Retrieved 2024-02-01.
  2. ^ a b c "Lifeplus". Direct Selling Magazine (in German). 2023-11-08. Retrieved 2024-02-01.
  3. ^ Moritz, Gwen (2022-10-10). "LifePlus: A $200M Batesville Company Is Growing Again". Arkansas Business. Retrieved 2024-02-01.
  4. ^ "Lifeplus kontaktieren". Lifeplus. Retrieved 2024-02-01.
  5. ^ "The Lifeplus Foundation". Lifeplusfoundation. Retrieved 2024-02-01.
  6. ^ a b c "Umsatzrekord bei Lifeplus". Direct Selling Magazine (in German). 2016-10-27. Retrieved 2024-02-01.
  7. ^ a b Bell, Claudia (2017-06-20). "Lifeplus-Event in Stuttgart: Glücklich durch Vitaminpillen?". Stuttgarter Zeitung (in German). Retrieved 2024-02-01.
  8. ^ "Umsatzrekord! Lifeplus Europe erzielt 2017 Umsatz in Höhe von 175,8 Millionen GBP". Direct Selling Magazine (in German). 2018-10-05. Retrieved 2024-02-01.
  9. ^ Goebel, Jacqueline; Matheis, Katharina (2017-08-16). "Nahrungsergänzung: Wie Ärzte uns Vitamin-Pillen unterjubeln sollen". Wirtschaftswoche (in German). Retrieved 2024-02-01.