 | |
| Company type | Private |
|---|---|
| Founded | 1999 |
| Founder | John Angelo (Johnny C) Craviotto |
| Headquarters | , |
| Products | Drum kits |
| Website | craviottodrums.com |
Craviotto Drums is a drum kit manufacturing company, based in Nashville, Tennessee.[1] [2] [3][4] [5][6][7][8] [9][10][11]
Craviotto Drums founder and CEO, John “Johnny C” Craviotto was born to Italian-American parents (mother from Florence, father from Genoa) in San Francisco, CA. Johnny began playing drums at an early age and he started playing professionally as a teenager. In the 1970s, a young Johnny Craviotto started off his musical career as a professional drummer playing with artists such as Arlo Guthrie, Ry Cooder, Moby Grape, Neil Young, and Buffy St. Marie. At this time, he had also become a collector of vintage drums and developed an interest in the work of early drum builders.[12][13][14][15][16]
Craviotto had the opportunity around 1979-80 to work in a boatyard with a master boat builder. As an apprentice and helper he began applying this technique to drum shells. So with the help of the master boat builder, Johnny began making one-ply drum shells. By 1984-85, Craviotto teamed up with Billy Gibson, drummer of Huey Lewis & The News. They launched a drum company, Select Drum Company (later changed to “Solid”) Drum Company.[17]
Craviotto developed a steam-bending technique which led to a partnership with Don Lombardi of DW Drums in 1993.[18] For about a decade beginning in the 1990s, Craviotto’s snare drums were available as part of Drum Workshop's catalogs.[19]
Around 1999, Craviotto started a new venture, which was to build drums from ancient, old growth wood recovered from sunken timber. He launched a limited-edition series of solid-ply drums made from 600-year-old wood rescued from the bottom of Lake Superior. These drums were adorned with hoops engraved by engraver, John Aldridge – the “Lake Superior Timeless Timber series.” Several years later, these were followed up with the Lake Superior Timeless Timber birch series of drums.[20] followed by The Lake Superior snare drum (1999). The logs were found by divers, who were searching for a treasure, and they were blocked by these logs. [21]
John Angelo Craviotto died on July 15, 2016, of cardiac arrest.[22]
In 2019, the company relocated to Nashville, Tennessee. The company hired Sam Bacco as the new Executive Vice President. With a history of being involved with other drum companies, Sam Bacco brought his expertise in quality drum manufacturing to Craviotto and enabled the company's aspirations to continue Johnny's legacy.
In 2021, Craviotto announced the company's first subsidiary brand of ply-wood shells, Diamond Drums. This particular product was the result of Sam Bacco's involvement in the company. Also in 2021, Craviotto trademarked the phrase "Ply Shells Perfected™". These drums feature Craviotto's Maple-Ply Shells, Gold Tone Interior Sealer, Straight-Shot Edges, Marquise Lugs, and Stick-Saver Hoops. In Q2 of 2022, David Victor (Craviotto VP of Marketing, Sales, Production, Web Design, Product Design, and Customer Service) confirmed through a Craviotto Owner Facebook group that Bacco had decided to leave the company. It was later announced that the company's focus would be shifted back to Solid Shell Drums and the Diamond Drums brand would be discontinued in 2022.
These drums include a choice of either Craviotto's traditional machined brass, chrome-plated Diamond Tube Lug, or the Marquise cast lug. Finish options include natural oiled finishes, or lacquers available in a variety of solid or sparkle colors. Inlays are available in either maple, cherry or walnut. Custom Shop kits are outfitted with 2.3mm triple flange hoops standard, however wood hoops are available as well.
They are available in any configuration of sizes from 10” through 26”. Cocktail configurations are also available.
In 2007, Craviotto Drum Company teamed up with Adrian Kirchler (AK Drums Italy) to introduce a series of limited edition, handmade metal snare drums. Models released were:
