An advertising ID is a unique user ID assigned to a mobile device (smart phone, tablet computer), or operating environment, to help advertising services personalize their offers.[1] It can be sent to advertisers and other third parties which can use this unique ID to track the user's movements, habits, and usages of applications.[2] There is a potential for such technology to replace magic cookies.[3]

Implementations

See also

References

  1. ^ "2016 Mobile App Marketing Glossary". Interactive Advertising Bureau. Retrieved November 16, 2022.
  2. ^ Tamblyn, Thomas (October 19, 2017). "You can effectively track anyone, anywhere just by the adverts they receive". Huffington Post.
  3. ^ Edwards, Jim (January 27, 2014). "Google's new 'advertising ID' is now live and tracking Android phones — This is what it looks like". Business Insider. Retrieved 29 March 2021.
  4. ^ Nguyen, Joanna Stern and Nicole (2021-04-07). "iPhone Apps Asking to Track You? Answers to Your iOS 14.5 Privacy Questions". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-04-11.
  5. ^ "General privacy settings in Windows". Microsoft Support.
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