The result was keep. Uncle G makes a strong argument that the subject is notable. I also hope Uncle G uses his clearly very good library to improve the article. :-) — Coren (talk) 00:33, 6 December 2012 (UTC)[reply]
After a brief search, I'm not confident this is a notable concept in the sense that multiple reliable sources have substantially covered this as a phenomenon. The main article that it refers to is very interesting, even credible. But unless it picks up greater commentary, it remains closer to something WP:MADEUP than something we can write a real article about. Vcessayist (talk) 18:50, 29 November 2012 (UTC)[reply]
In fact, it was made up in 1997 by Richard R. Lau, who is now Professor of political science at Rutgers University, and David P. Redlawsk, who was a professor of political science at Iowa and who now is also at Rutgers. It was published (Lau & Redlawsk 1997) in The American Political Science Review, a peer-reviewed academic journal, and has been discussed in the literature many times in the years since. A full article would, for example, include (University of Arizona) ethics professor Jason F. Brennan's taking Lau's and Redlawsk's definition to task on ethical grounds (Brennan 2012, pp. 166–167) or the analysis by (University of Amsterdam) politics professor Catherine E. de Vries's and (University of Twente) political science professor Martin Rosema's application of Lau's and Redlawsk's experimental model to real election data from the European Union (de Vries & Rosema 2011), amongst other things. I don't know what Vcessayist's search was, but my search turned up university press book after university press book referencing and discussing Lau's and Redlawsk's notion. I didn't even need to check the academic journals at all.
Let's not delete an article on a valid subject in political science because Wikipedia editors didn't do their research and reading at AFD.