The result was DELETE. Not a lot of input here, but I've also reviewed the article, and it's a clear delete. Could probably have been ((prod))ed. -Splash - tk 22:58, 4 November 2012 (UTC)[reply]
While the topic of this article is fuzzy, the lede suggests the core of the topic is the term, which would be unlikely to meet WP:NEO. The article also indicates it's a brand and a company as well. Refactoring to something else might be possible, but the existing article has some serious problems. I will be removing some content for a serious POV concern, the current revision at the time of nomination can be found here. j⚛e deckertalk 18:49, 21 October 2012 (UTC)[reply]