The One Chip Challenge was an internet challenge in which participants must eat one extremely spicy Paqui Carolina Reaper chip and avoid eating or drinking anything afterwards. The challenge has been tried by celebrities and social media personalities, and it has garnered criticism for negative associated health effects.
In September 2023, after Harris Wolobah, a 14-year-old boy from Massachusetts, United States, died on the same day he took the challenge, Paqui immediately withdrew and discontinued the chips from any further sales and indefinitely stopped publicity for the challenge. It is currently under investigation whether the fatality was directly due to consuming the chip, or if other health factors were at play. The teen's death led to the chip being withdrawn from sale by Paqui and recalled from stores.[1][2]
Paqui is an American brand of tortilla chips made by Amplify Snack Brands, Inc, a subsidiary of The Hershey Company. Its Carolina Reaper chips, sold individually wrapped, were known for being among the spiciest flavors sold.[3][4][5][6][7][8][9] Doug Lyon, a veteran of the advertising industry, and Alissa Bassana founded Paqui in Austin in 2008.[10] SkinnyPop acquired Paqui in 2015, after which Lyon became the parent company's vice president of creative and innovation.[11] After SkinnyPop later reincorporated as Amplify Snack Brands, The Hershey Company acquired Amplify in 2017.[12]
The One Chip Challenge has been promoted by Amplify Snack Brands since 2016. Participants must eat one Carolina Reaper chip and avoid eating or drinking anything afterwards.[4][13][9] An anchor for KWGN-TV vomited on live television after trying the challenge.[14] Celebrities including Alexandria Ocasio-Cortez, Shaquille O'Neal, Joel Embiid, Lil Yachty, and Sean Evans have tried the challenge.[15] In 2022, the chips sold for the One Chip Challenge turned people's tongues bright blue, to deter cheating.[16]
The challenge has been controversial because some participants have required medical attention.[17] Paqui warns that the One Chip Challenge should be attempted by adults only, and recommends safety precautions for participants.[18]
Because children and teens have attempted the challenge, several schools have taken action. In September 2022, the challenge was banned by Huerfano School District RE-1 in Huerfano County, Colorado, as many children of their schools were accepting the challenge and becoming hospitalized.[19][20][21] The One Chip Challenge has also been banned from Lodi High School in Lodi, California,[15] and from schools in Pearland Independent School District in Pearland, Texas.[22] In November 2022, first responders were called to Dunwoody High School in Dunwoody, Georgia to treat a student who tried to participate in the challenge.[23][24]
In September 2023, a 14-year-old boy from Worcester, Massachusetts ate a Paqui chip, complained about a severe stomachache, and died within a few hours.[24] Shortly afterwards, Paqui removed promotional text reading, "How long can you last before you spiral out?" from its web page about the One Chip Challenge. The company deleted web pages that let customers buy Carolina Reaper chips online and locate stores that sold them.[25] The company asked retailers to withdraw the challenge chips from sale and offered refunds to customers who had purchased them. A spokeswoman for Paqui said, "We care about all of our consumers and have made the decision to remove the product from shelves. Paqui presently has several representatives visiting retailers to retrieve the recalled product, in effort to prevent further injury through "under the tables" sales."[26]
Some individual stunts involving the challenge have also been criticized for other reasons. Rapper T.I.'s son King Harris controversially offered to pay a homeless man $50 if he completed a One Chip Challenge. Since the man failed the challenge, Harris only paid him $20.[27]