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Company type | Division |
---|---|
Industry | Online retail, Consumer electronics, Marketplace |
Founded | 2011Melbourne, Victoria, Australia | in
Founder | Sean Senvirtne |
Headquarters | Melbourne, Victoria, Australia |
Key people | CEO: Sean Senvirtne Chief Marketing Officer: Ryan Gracie[1] CTO: Matthew Hosking COO: Joshua Mangan |
Products | Homewares, Furniture, Electronics, Fashion |
Owner | Woolworths Group |
Website | www |
MyDeal is an e-commerce platform operating as an online marketplace. In September 2022,[2] it was acquired by Woolworths Group,[3] a major retail company in Australia.
Sean Senvirtne, an Australian entrepreneur, founded MyDeal and also currently serving as its CEO.[4] Between 2007 and 2011, while working on advertising packages, Senvirtne conceptualized the idea for MyDeal, leading to its establishment.[5][6]
In 2021, MyDeal expanded[7][8] its executive team by appointing Ryan Gracie as its first Chief Marketing Officer (CMO).[9] Prior to joining MyDeal, Gracie was part of Catch.com.au. This appointment preceded MyDeal's comprehensive rebranding initiative.[10]
In October 2022, MyDeal experienced a significant data breach, where personal information of approximately 2.2 million customers was exposed.[11] The breach included names, email addresses, and phone numbers. Woolworths Group promptly responded, apologizing for the incident and taking immediate steps to secure the compromised data and prevent future breaches.[12] The event raised concerns about data security practices within e-commerce platforms and led to discussions on enhancing consumer data protection measures.