Industry | Business and consumer electronics |
---|---|
Founded | 1983[1] |
Founder | Elwood Norris[1][2] |
Headquarters | , Denmark |
Area served | Worldwide |
Key people | Peter Karlstromer, CEO[3] |
Products | Professional and consumer audio |
Number of employees | 2000 |
Parent | GN Store Nord |
Website | www.jabra.com |
Jabra is a Danish brand specializing in audio equipment and, more recently, videoconference systems. It is owned by GN Audio, a division of the Danish company GN Group.[4] Jabra engineers, manufactures, and markets wireless, true wireless, and corded headphones for consumers and business customers.
Jabra Corporation, founded in 1983[1] and holding some patents,[5] was acquired by GN Audio in September 2000,[1] a division of the Danish company GN Group, founded by C. F. Tietgen in 1869 as the Great Northern Telegraph Company.[6] Jabra's manufacturing plant is located in China.[7]
In 2006, GN consolidated its Contact Center and Office headset division under the Jabra brand. A restructuring in 2008 established two divisions within Jabra, later named Enterprise and Consumer. This restructuring facilitated a greater focus on business-to-business and consumer markets respectively.[8][9] Since 2012, development has also been located in China.[7]
In early 2019, GN Audio acquired Altia Systems for approximately $125M,[10] adding videoconferencing products to their lineup. Later in the year, the first video product from the acquisition was announced, the Jabra PanaCast.[11]
Jabra's product range includes wireless earbuds, noise-cancelling headphones, headsets (some with AI), hearing aids, video conferencing cameras, and fitness-tracking sports headphones designed for athletes during exercise.
GN Group announced in a press-release June 11th 2024 that Jabra would gradually wind down their Elite and Talk product lines. This announcement was made the same day as they announced the second generation of their most premium earbuds, Elite 8 Active and Elite 10. Jabra introduced innovative firsts to the earbuds-market, but investment required for future innovation and growth in this very competitive space is deemed unjustified in the long-term given associated risks.[12]