Daisy London is a British jewellery brand founded in 2009. It has an e-commerce platform and distributor in UK and internationally.
Jewellery brand, Daisy London, was founded In 2009 by Ruth Bewsey. Its first advertising campaign featured Cara Delevingne. [1][2] In 2012, Daisy London became part of the IBB Group[3] of companies.
Daisy London has a network of distributors in the India United Kingdom and Europe and global distributors in America, Asia and South Africa.
Daisy London designs "Chakra bracelets"[4] which have been worn by celebrities such as [5] Sienna Miller, Cara Delevingne,[6] and Kanye West.[7] The collection also includes necklaces, rings, earrings and diamond[8] bracelets. Other collections include Good Karma, Halo and Alpha.[9]
In August 2014, Daisy London worked with Princess Beatrice[10][11] and Royal National Orthopedic Hospital (RNOH) on creating a charity bracelet[12][13] to raise awareness for the RNOH where the Princess is a patron.
Other charity actions include donations to the Tumaini Trust[citation needed] and Dress For Success, to benefit the women's charity headed by Mary Portas.
Daisy London collaborated with presenter Laura Whitmore[14] on a collection[15] in October 2015. In June 2016, new summer festival pieces[16] were added to the main Laura Whitmore x Daisy collection.