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Company type | Private Company |
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Industry | Fashion |
Founded | 1969 |
Headquarters | London, United Kingdom |
Key people | Graham Cutler & Tony Gross, founders |
Products | Sunglasses and opticals |
Number of employees | 200 est. |
Website | www.cutlerandgross.com |
Cutler and Gross is a British luxury eyewear brand, founded by Graham Cutler and Tony Gross in 1969. It is based in the Knightsbridge area of London.
The brand was started in London in 1969 by partners Graham Cutler and Tony Gross, who first met at Northampton College while studying optometry in the early 1960s.[1] They opened their first optician's office in Knightsbridge in 1971, stocking handmade bespoke frames, and soon won recognition for pioneering the concept of fashionable eyewear.[2][3]
Their collection developed from producing only sunglasses, to currently incorporating optical designs for prescription lenses. Their products are designed to be unisex, for men, and women. It is made to compliment all lifestyles and face shapes.[4]
Currently serving as head of design is Marie Wilkinson, who has been employed by Cutler and Gross since 1982.
Famous fans of the brand have included Madonna, Rihanna, Lady Gaga, Kate Moss and Manolo Blahnik.[5]
As well as their flagship boutique in London's Knightsbridge district, Cutler and Gross has a 'vintage' shop in Knightsbridge, which was named amongst "The 100 Best Shops in London"[3] by Time Out London. They also have a store in Spitalfields, East London. Outside of the capital, the brand has only one other shop in the city of Bath, England.[6]
Internationally, Cutler and Gross have bespoke boutiques in the SoHo district of New York City, West Hollywood, and Toronto.[7]
In August 2011, Cutler and Gross launched their museum spanning the top floor of their Knightsbridge store. The floor has a permanent display of more than four thousand frames that date back to 1969. In addition, the top floor hosts the bespoke service mirrored room, where the clients can create their own glasses or choose a bespoke service and have a pair designed for them.[8]
Cutler and Gross eyewear is designed at the Cutler and Gross headquarters in Marylebone, London, and are handmade in a factory in Domegge di Cadore, Italy.[9]
The company's eyewear has been worn on catwalks and in magazines, including Vogue, Glamour, Elle, Grazia, Marie Claire, Dazed & Confused,[10] GQ, Vanity Fair, Esquire, The Financial Times, and Forbes.
The firm has exploited product placement loans to secure brand awareness in films and television, notably actor Joe Cole's portrayal of Harry Palmer in the 2022 Ipcress File remake for Netflix, Daniel Craig in Knives Out 2, Colin Firth & Samuel L. Jackson in Kingsman: The Secret Service, Julia Roberts in Notting Hill and Michael Fassbender in The Counsellor.[11]
In 2008 Cutler and Gross showed their new and past collections at Selfridges London. In 2009, Cutler and Gross was presented with the award for Best Accessory, by HRH Princess Royal at the UK Fashion Export Awards.[12] In 2010, Cutler and Gross eyewear was on the front cover of Graham Pullin's book Design Meets Disability. The book was dedicated to Graham Cutler and Tony Gross. 2011 marked the launch of their bi-annual magazine.
Cutler and Gross eyewear has been an accessory in catwalk collections for many designers over the past few decades. Some recent collaborations include:
Cutler and Gross has collaborated with a range of fashion labels to create limited edition frames over the years. Recent collaborations include: