Product type | Digestive biscuit |
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Owner | Nestlé |
Country | United Kingdom |
Introduced | 1970 |
Discontinued | 2024 |
Previous owners | Rowntree Mackintosh Confectionery (1970–1988) |
Website | nestle.co.uk/breakaway |
Breakaway was a brand of chocolate-covered digestive biscuit from Nestlé, which started production in 1970 in the United Kingdom, manufactured by Rowntree Mackintosh Confectionery.[1] Nestlé acquired the brand in 1988. It was discontinued in February 2024 after 54 years due to falling sales.[2]
Nutritional value per 100 g (3.5 oz) | |||||
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Energy | 2,111 kJ (505 kcal) | ||||
61.1 g | |||||
Sugars | 42.4 g | ||||
Dietary fibre | 2.4 g | ||||
25.5 g | |||||
6.3 g | |||||
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†Percentages estimated using US recommendations for adults,[3] except for potassium, which is estimated based on expert recommendation from the National Academies.[4] Source: Here |
Milk chocolate (52%) (sugar, cocoa butter, cocoa mass, dried whole milk, whey powder, vegetable fat, emulsifiers (soya lecithin, E476), flavouring), wheat flour, wholemeal (10%), vegetable fat, sugar, whole oatflour, coconut, invert sugar syrup, barley malt extract, raising agents (ammonium bicarbonate, sodium bicarbonate), salt.
A mid-1970s British television commercial for the brand starred Eric Idle in a variation on his "Nudge Nudge" sketch from Monty Python's Flying Circus. Later stage performances of the original sketch included a comic reference to the commercial, as on the LP Monty Python Live at Drury Lane.
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